News

The latest deal and firm announcements, as well as links to coverage in the media.

Virentes lands training vet for hospitality group

November 21, 2024
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Industry innovator Danny Cohrs will develop leadership talent at craveable food restaurants

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Sweet Paris Signs 15-Unit Deal With Jimmy John’s ‘Zees

February 20, 2024
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Virentes Partners Group is Sweet Paris’ newest partner in Florida.

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Sweet Paris Crêperie & Café Increases Southern Presence with Record Breaking Multi-Unit Agreement

January 30, 2024
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Through a multi-unit deal and strategic partnership with Virentes Partners Group, Sweet Paris plans to open a minimum of one store in 2024 and all 15 locations within the next eight years across the greater Orlando area, Jacksonville and the Tampa Bay Area in Florida, Raleigh and the Piedmont Triangle in North Carolina, and the greater Nashville area including Franklin in Tennessee.

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