Our Approach
We provide patient, flexible, non-prescriptive capital.
Just as important, we also invest ‘our minds and hearts’ in every business we partner with; that means showing respect, compassion and empathy for founders and an understanding of the journey they are on. Along with our capital, we fully commit our passion, advice, experience and highly differentiated partnership spirit.
We are consultative and work respectfully with business leaders and their teams, rolling up our sleeves alongside owners to help them unlock the full value of the remarkable companies they’ve built.
Our goal is to help everyone at the table achieve an exceptional exit at the right time.
We invest across a range of disciplines without geographical boundaries. We focus on lower-middle market companies with strong management and brand presence and a solid case for continued growth.
We are especially active investors in differentiated hospitality concepts—cravable foods and locations with an elevated ambiance factor—and have formed Virentes Hospitality as a separate subsidiary to organize and focus our activities in this exciting, high-growth sector.
The common denominator across all our portfolio is differentiated businesses and brands in non-commoditized markets that will benefit from our capital, our unique approach to partnership and our resident industry knowledge.
Our name is derived from Latin etymology which means to flourish and to be vigorously alive.
Virentes symbolizes strength, longevity, stability and honesty.
We manage significant equity, including minority stakes. We prefer board participation (and minimally require observation rights). While we typically invest growth equity capital, we have deep experience with structured equity and deep banking relationships with lenders. We work with founders and business leaders to determine the optimal deal structure for their circumstances.
Additionally, we have extensive relationships with like-minded providers of private capital—including private equity firms and other family offices—that respect and value our industry knowledge. They can provide additional funding for opportunities that we surface, as well as inviting us into their deals when our expertise will be additive.